Once the data has been coded, the researcher can then begin to analyze the data and identify common themes or patterns. This can be done through the process of coding, which involves breaking down the data into smaller segments and assigning codes or labels to each segment based on the themes that emerge. Thematic analysis involves the systematic identification, analysis, and interpretation of patterns or themes within the data. It is a common approach used in qualitative research, including within the context of a PhD study.
Thematic analysis is a method of analyzing qualitative data in order to identify and understand the underlying themes within the data.